Instagram Caption Character Counter

Count characters for Instagram captions against the 2,200 limit. Note: only the first ~125 characters are visible in the feed before the 'more' cutoff. Limit: 2,200 characters.

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Read time0s@ 238 wpm

Speak time0s@ 130 wpm

InstagramCAPTION

2200 left

Only the first ~125 characters show before the “more” cutoff.

Social

X (Twitter)TWEET

280 left

Most non-Latin characters and emoji count as 2. Premium accounts can post up to 4 000.

BlueskyPOST

300 left

ThreadsPOST

500 left

LinkedInPOST

3000 left

Posts truncate after ~140 characters in the feed before “see more”.

TikTokCAPTION

2200 left

YouTubeTITLE

100 left

SEO

GoogleMETA TITLE

60 left

Pixel-width matters too; 50–60 chars usually fits the desktop SERP.

GoogleMETA DESCRIPTION

160 left

Mobile snippets cap around 120; desktop around 160.

Messaging

SMSSINGLE MESSAGE

160 left

GSM-7 single-segment SMS. Includes any emoji as multi-byte; the segment count grows past 160.

Within limit

Close (90%+)

Over limit

Frequently Asked Questions

What is the Instagram caption character limit?

Instagram captions can be up to 2,200 characters. However, only the first 125 characters appear in the feed before the 'more' link, so front-load your key message.

Do hashtags count toward the Instagram caption limit?

Yes. Every character in your caption — including hashtags, mentions, spaces, and emoji — counts toward the 2,200-character limit.

How many hashtags should I use in an Instagram caption?

Instagram allows up to 30 hashtags per post. Research suggests 3–5 highly relevant hashtags often outperform walls of generic tags for reach and engagement.

Platform Character Limit Reference

Character limits for major social networks, SEO fields, and messaging platforms as of 2026.

Social Platforms

Platform	Field	Limit (chars)	Notes
X (Twitter)	Tweet	280	Most non-Latin characters and emoji count as 2. Premium accounts can post up to 4 000.
Most non-Latin characters and emoji count as 2. Premium accounts can post up to 4 000.
X Premium	Long tweet	4,000	Premium / X Pro long-form post limit.
Premium / X Pro long-form post limit.
Bluesky	Post	300	—

Threads	Post	500	—

Instagram	Caption	2,200	Only the first ~125 characters show before the “more” cutoff.
Only the first ~125 characters show before the “more” cutoff.
Instagram	Bio	150	—

LinkedIn	Post	3,000	Posts truncate after ~140 characters in the feed before “see more”.
Posts truncate after ~140 characters in the feed before “see more”.
LinkedIn	Headline	220	—

Facebook	Post	63,206	—

TikTok	Caption	2,200	—

YouTube	Title	100	—

YouTube	Description	5,000	—

Pinterest	Pin description	500	—

SEO & Search

Platform	Field	Limit (chars)	Notes
Google	Meta title	60	Pixel-width matters too; 50–60 chars usually fits the desktop SERP.
Pixel-width matters too; 50–60 chars usually fits the desktop SERP.
Google	Meta description	160	Mobile snippets cap around 120; desktop around 160.
Mobile snippets cap around 120; desktop around 160.
Google Ads	Headline	30	—

Google Ads	Description	90	—

URL	Slug	75	Soft cap. Shorter URLs tend to earn higher click-through rates.
Soft cap. Shorter URLs tend to earn higher click-through rates.

Messaging

Platform	Field	Limit (chars)	Notes
SMS	Single message	160	GSM-7 single-segment SMS. Includes any emoji as multi-byte; the segment count grows past 160.
GSM-7 single-segment SMS. Includes any emoji as multi-byte; the segment count grows past 160.
Discord	Message	2,000	—

Discord Nitro	Message	4,000	—