Count characters for your TikTok captions against the 2,200-character limit. Optimize hashtags and text to maximize discoverability without going over. Limit: 2,200 characters.
TikTok captions can be up to 2,200 characters. This includes all text, hashtags, mentions, spaces, and emoji.
TikTok has no hard hashtag count limit — only the 2,200-character total cap. Most creators use 3–5 relevant hashtags for best reach rather than filling captions with generic tags.
Yes. Keywords and hashtags in your caption help TikTok's algorithm understand your content and surface it to the right audience. A clear, keyword-rich caption can meaningfully boost reach.
Character limits for major social networks, SEO fields, and messaging platforms as of 2026.
| Platform | Field | Limit (chars) | Notes |
|---|---|---|---|
| X (Twitter) | Tweet | 280 | Most non-Latin characters and emoji count as 2. Premium accounts can post up to 4 000. |
| Most non-Latin characters and emoji count as 2. Premium accounts can post up to 4 000. | |||
| X Premium | Long tweet | 4,000 | Premium / X Pro long-form post limit. |
| Premium / X Pro long-form post limit. | |||
| Bluesky | Post | 300 | — |
| Threads | Post | 500 | — |
| Caption | 2,200 | Only the first ~125 characters show before the “more” cutoff. | |
| Only the first ~125 characters show before the “more” cutoff. | |||
| Bio | 150 | — | |
| Post | 3,000 | Posts truncate after ~140 characters in the feed before “see more”. | |
| Posts truncate after ~140 characters in the feed before “see more”. | |||
| Headline | 220 | — | |
| Post | 63,206 | — | |
| TikTok | Caption | 2,200 | — |
| YouTube | Title | 100 | — |
| YouTube | Description | 5,000 | — |
| Pin description | 500 | — | |
| Platform | Field | Limit (chars) | Notes |
|---|---|---|---|
| Meta title | 60 | Pixel-width matters too; 50–60 chars usually fits the desktop SERP. | |
| Pixel-width matters too; 50–60 chars usually fits the desktop SERP. | |||
| Meta description | 160 | Mobile snippets cap around 120; desktop around 160. | |
| Mobile snippets cap around 120; desktop around 160. | |||
| Google Ads | Headline | 30 | — |
| Google Ads | Description | 90 | — |
| URL | Slug | 75 | Soft cap. Shorter URLs tend to earn higher click-through rates. |
| Soft cap. Shorter URLs tend to earn higher click-through rates. | |||
| Platform | Field | Limit (chars) | Notes |
|---|---|---|---|
| SMS | Single message | 160 | GSM-7 single-segment SMS. Includes any emoji as multi-byte; the segment count grows past 160. |
| GSM-7 single-segment SMS. Includes any emoji as multi-byte; the segment count grows past 160. | |||
| Discord | Message | 2,000 | — |
| Discord Nitro | Message | 4,000 | — |